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Fixing a broken retail experience: Improve the supply chain

Improve the supply chain

Supply chain performance has a direct impact on the customer experience. Hence paying attention to this part of the customer journey may help retailers improve their customer engagement.

Published June 8, 2016
Categorized as User Experience

User-centered Design Process in the Real World

Most often, time, budget and nature of the project will determine what methods and process you incorporate. Especially in an agile environment, one must design the best experience possible given the above constraints.

Published August 30, 2014
Categorized as User Experience Tagged Customer Experience, usability, user experience design, Wireframe Design

Customers don’t think channels, they think brand

Customers don’t see the different channels as individual segments of a brand.  Hence, even though there may be multiple touch points, it is important to deliver a consistence experience that is in line with the brand value.

Published December 28, 2013
Categorized as Design, Online Marketing, User Experience

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Recent Posts

  • Fixing a broken retail experience: Improve the supply chain
  • User-centered Design Process in the Real World
  • Customers don’t think channels, they think brand
  • Design for your customers, not for trends
  • Content influences design

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  • Online Marketing
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