Fixing a broken retail experience: Improve the supply chain
Supply chain performance has a direct [...]
User-centered Design Process in the Real World
Most often, time, budget and nature of the project will [...]
Customers don’t think channels, they think brand
Customers don’t see the different channels as individual segments of [...]
Design for your customers, not for trends
Your brand is not the same as your competitor. Know what your customers want and how they perceive your brand. Then go about fulfilling this need. Design for your customers, not for trends. Be relevant.
Content influences design
Too often in our enthusiasm to get the look and feel of a web application or website right, we forget that content makes up one of the primary deliverable. Content planning (what, why) and delivery (How, When, Where) is an important part of design.