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	<title>force10x.com &#187; Better SEO</title>
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		<title>Audience Based Optimisation – The better way to SEO</title>
		<link>http://force10x.com/blog/business-management/audience-based-optimisation-better-seo/</link>
		<comments>http://force10x.com/blog/business-management/audience-based-optimisation-better-seo/#comments</comments>
		<pubDate>Mon, 11 May 2009 10:15:26 +0000</pubDate>
		<dc:creator>force10x</dc:creator>
				<category><![CDATA[Business Management]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[Better SEO]]></category>
		<category><![CDATA[HTML Alternate text]]></category>
		<category><![CDATA[HTML TITLE element]]></category>
		<category><![CDATA[Keyword density]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[the title tag vs title attribute]]></category>
		<category><![CDATA[usability]]></category>
		<category><![CDATA[user experience design]]></category>

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		<description><![CDATA[While optimising for these Search Engine Spiders or Web Crawlers or Google bots makes sense in the marketing world, the real ROI is driven by your users - your target audience. Audience Based Optimisation is about creating and developing your site, or content, by keeping in mind the value it provides your target audience. This not only makes your site “findable”, but also engages your audience and increases the stickiness factor of your website.]]></description>
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