You may have already heard or read on numerous blogs and online portals the various methods to increase ranking on search results. Most of these articles, if not all, focus on SEO and optimising pages or content for search engine spiders. But, what about the User?
Search Engine Optimisation (SEO) is not about optimising for these Google bots or XYZ search engine but more about optimising for humans, for users – your target audience. Here is what I call, Audience Based Optimisation (ABO), comes in.
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