You may have already heard or read on numerous blogs and online portals the various methods to increase ranking on search results. Most of these articles, if not all, focus on SEO and optimising pages or content for search engine spiders. While some of these do a good job on touching various aspects of SEO, they fail to address a key element – the User.
While optimising for these Search Engine Spiders or Web Crawlers or Google bots makes sense in the marketing world, the real ROI is driven by your users – your target audience. Here is what I call, Audience Based Optimisation (ABO), comes in.