Too often in our enthusiasm to get the look and feel right, we forget that Content makes up for one of the primary deliverables. Content planning (what, why) and delivery (How, When, Where) is key to design so next time when you are creating those pretty wire-frames inserting “Lorem Ipsum….” pause, think is this good content?
(more…)
Posts Tagged ‘user experience design’
Content influences design
Thursday, March 4th, 2010Audience Based Optimisation – The better way to SEO
Monday, May 11th, 2009You may have already heard or read on numerous blogs and online portals the various methods to increase ranking on search results. Most of these articles, if not all, focus on SEO and optimising pages or content for search engine spiders. But, what about the User?
Search Engine Optimisation (SEO) is not about optimising for these Google bots or XYZ search engine but more about optimising for humans, for users – your target audience. Here is what I call, Audience Based Optimisation (ABO), comes in.
(more…)